Luxury properties are a cut above the rest, whether you’re buying or selling in Scottsdale or elsewhere. It’s only fitting to find a real estate agent as similarly exceptional as these homes.
If you’re in the middle of searching for a luxury real estate agent you can trust, keep an eye out on these three key qualities.
Marketing expertise
Your luxury real estate agent needs to be adept in both offline and online marketing strategies, especially if you are selling a luxury home. This is to attract the highest number of prospective buyers possible.
What does “marketing expertise” entail? A couple of handy skills that will help your property gain the attention it deserves.
- Content marketing. A real estate agent who knows how to produce great content (with or without the help of other contractors) will help your luxury property rise up the ranks in online marketing.
- Network marketing. Most home buyers search online, but it’s important to reach buyers who prefer traditional methods. Having a real estate agent who knows the right channels to promote your luxury home will be incredibly useful.
Connections
You want a real estate agent that’s well-connected, especially in the world of luxury realty, where the most exclusive and sought-after properties are listed offline. Ask prospective real estate agents about:
- Organizations – There are a number of real estate organizations that specifically deal with luxury real estate. Some of these clubs are invite-only.
- Agent networks – Do they work alone or with a team? Are they part of a brokerage? Other connections in real estate, such as relevant contractors, are also a welcome bonus.
Experience
When it comes to experience, don’t just rely on the number of years spent working in luxury real estate. Look at number of homes sold in specific markets, as well as the frequency of these successful transactions.
Looking for a top realtor in Scottsdale, AZ?
You’re in the right place! Contact Scott Semer today at scott(at)scottsemerrealestate(dotted)com or 1.480.353.0299.
